Pay Me to Launch My Startup Company
By Larry Chiang
Pay me to do lead generation is a signature Gua Gua Guacamole recipe of mine.
I first recognized the pattern with celebrites and athletes. They would get paid to appear. After the cocktail party or networking event or two minute speaking gig, they would collect a
stack of business cards. Most were people eager to pay them more money to do similar “work”.
In essence, they got paid to get that stack of business cards. Since CS majors are the athletes of the venture capital community, I’ll show all y’all how to get paid to do lead generation.
I call it ‘lead gen’ for short.
Are you an undergrad Stanford ENGR 145 student ( past or
present or future — aka July 22 Summer Qtr).
Would you like to be AOL / TechCrunch’s guest to the Crunchies?!
Learn what/who/where it’s like to get paid to launch your half-baked, MVBP promoted, MV party supported maximally viable company in my class, engr 145.
TechCrunch’s summer party is at August Capital in July.
I kinda wanna rename my fund “Larry Chiang Stanford G51 Fund of Stanford Founders” and call it ‘July Capital’ so I can host a party in downtown Palo Alto in June. It’s kind of funny but not quite hiLarryAss. HiLarryAss IS the name of the next fund that has a reverse management fee. Yeah, I’ll pay my LPs.
Anyway, if your an undergrad at Stanford or anywhere in CS, I’ll try to leave open a spot for you at the Crunchies.
Text me: 650-283-8008
And google
Larry Chiang guacamole
You need to get caught up so you don’t text 12 dumb questions in association with this party comp. If you’re foreign, a comp is free.
CEO of Duck9
Stanford University EIR (Entrepreneur in Residence)
Duck9 = Deep Underground Credit Knowledge 9
125 University Avenue/ 100
Palo Alto CA 94301
http://www.duck9.com/ass
650-566-9600
650-566-9696 (direct)
650-283-8008 (cell)
****************
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” http://whattheydontteachyouatstanfordbusinessschool.com/blog CNN Video Channel: http://ireport.cnn.com/people/larrychiang
Read my last 10 tweets at http://www.Twitter.com/LarryChiang
Author, NY Times Bestseller
http://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller
“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-12
##########
Duck9 is part of UCMS Inc.
http://www.ucms.com
630-705-5555
What a 6′ 5″ Supermodel Can Teach an NFL QB About Calling Audibles at SXSW
By Larry Chiang
Supermodels can teach NFL quarterbacks about calling audibles in the real world.
Supermodels are super street smart because we do not have a lot of book knowledge clogging up our brain. At fashion shows (and conferences like SXSW), we can teach NFL play callers a thing or two about last minute play-changes (audibles).
This pattern is engineered to solve the common occurrence we VCs face. We VCs know that plans are useless but planning is critical. Pattern replicate this. As my boxing mentor Mike Tyson insightfully said, “Everyone has a plan until they get hit”.
Let’s learn to call audibles as well as a 6′ 5″ Shanghainese supermodel that coattails all things International Management Group (IMG, the agency).
-1- There is no Defense
In the NFL, you might think you see the middle line backer, Brian Erlacher lined up in one spot. But after the snap, that freak of nature is everywhere defending three of your guys.
In the real world, there is no defense.
What I mean is that you can be at Mercedes Benz Fashion Week or SXSW. You can be at Specialty Foods show or Venture Capital Summit at Half Moon Bay. You can be at Superbowl week festivities or AlwaysOn’s OnMedia event in NYC.
There is no defense to my hacking into a conference… Crashing it… And the hijacking it in a value added manner.
Don’t be impressed by my pattern recognition and pattern iteration. Pattern replicate me and this blog post.
-2- Calling Audibles to Leverage Parades
On site, an uber tall male supermodel can see a conference version of a parade. Most parades are pretty clear. They come in the form of two to five pre-event blog posts, 2-5 pre-conference events and pre-event social media.
For example, in NYC, there is a Superbowl of Fashion called New York Fashion Week. My friend Adam chipped in Mercedes Benz money and now it’s called ‘Mercedes Benz Fashion Week’. There is a parade there called Fashion Night Out. It is always the day before MBFW.
The Fashion Night Out parade can be
- pre-paraded
- post paraded
- afterparty-ed
- pre-workshopped
-3- Buying Out Options
Here is a dirty little insight that only sales catering managers, event planners and venue booking agents know… Many corporate events are pre-paid and pre-booked but don’t execute, engage or actually take place. It’s an opportunity to buy-out that option.
Taking over a party that is about to go defunct is incredibly street smart.
For example, on day 3 of SXSW, this large firm that will go un-named had execs that were not in any shape to attend their own event (let alone host it). The Hotel W space was booked.
I bought out their option on the promise to throw some goodwill their way down the road and to not blog it or them in vivid tactical detail.
-4- The Actual Superbowl Bores
Every celebrity (including many non-playing NFL athletes) knows that the Superbowl week is where all the action is. Superbowl week starts the Sunday before Superbowl Sunday February 5, 2012.
- Nike is hosting a party Thursday night, February 2nd in Indianapolis at the Westin. – Maxim is hosting it’s annual Superbowl party Friday night January 3 – Moves Magazine is hosting something too. Probably Tuesday
- Under Armour. Maybe Monday
- Fiji Water party is Saturday
- IMG’s party of parties is Saturday night
- NFL Owners Party is something that I’m banned from because I have crashed it the last three years. If I hope to again attend, I’m not disclosing location.
DISCLOSURE: I financially benefit from many of the above entities from sponsorship, appearance fees, access, comps, etc
Disclosure: I make about $30,000 appearing in print ads as a male model for Westin Hotels
Industry insiders work the week before the Superbowl. The actual Superbowl is for the general public.
-5- Never Bang On the Road
As a 6′ 5″ male Supermodel that is heterosexual and a VC, I get my fair share of offers to bang.
But I read something in chapter 7 of my favorite book. No not the Bible. But I am hosting a breakfast that Campus Crusade for Christ is doing Saturday, Feb 4 for the Bart Star Award.
No, it is the book, “What They Will NEVER Teach You at Stanford Business School”. It said to never bang on the road because “We can lose money chasing ass. But we can’t lose ass chasing money”.
Disclosure: I wrote that NY Times bestseller.
Also, calling audibles from bed is impossible. Even if it’s a Westin Heavenly Bed ™. You have to be vertical and on the front lines of SXSW to do your best calling audibles.
Join me Jan 16 at Slim’s for a pre-Austin SXSW-themed party –RSVP here http://www.facebook.com/events/213851905370135/
#### END ARTICLE ###
CEO of Duck9
Stanford University EIR (Entrepreneur in Residence)
Duck9 = Deep Underground Credit Knowledge 9
125 University Avenue/ 100
Palo Alto CA 94301
http://www.duck9.com/ass
650-566-9600
650-566-9696 (direct)
650-283-8008 (cell)
****************
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” http://whattheydontteachyouatstanfordbusinessschool.com/blog CNN Video Channel: http://ireport.cnn.com/people/larrychiang
Read my last 10 tweets at http://www.Twitter.com/LarryChiang
Author, NY Times Bestseller
http://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller
“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-12
##########
Duck9 is part of UCMS Inc.
http://www.ucms.com
630-705-5555
Confession: How I Launched at SXSW and Got Paid
By Larry Chiang
You want to launch something.
But you have no funding, no revenue and not a lot of street smarts.
Well, as a newly minted VC, I will not help you with the funding part —but will help you with the street smart part.
Here my confession (and let’s you and me work on pattern replicating ‘get-paid-to-launch-at-sxsw’)
My confession centers around an uber signature maneuver of ‘asking for forgiveness versus permission’ http://bub.blicio.us/entrepreneur-tip-dont-ask-permission-ask-forgiveness/
This confession / case study is fully legal, intricate, detailed, genius and fully pattern replicable.
Previous to SXSW launch, I premiered the “Reverse VC” concept at the worst party. You see, the GSB Club at Stanford University was notorious for hosting a horrible party during Stanford Entrepreneur Week.
Horrible.
No theme. No focus. No entrepreneurs. And no VCs.
Enter me and my ostentatious goal to take an annual Stanford Entrepreneur Week party from worst to *first*.
I charge VCs to attend a free party I wasn’t hosting. I used this Eventbrite rebate model. http://whattheydontteachyouatstanfordbusinessschool.wordpress.com/2011/12/27/guacamole-recipe-11-how-to-use-the-larry-chiang-rebate-model-to-sellout-your-eventbrite-event-at-sxsw-and-beyond/
VCs paid me 95.oo and got their money back when they showed up.
Because VCs paid to attend, it premiered the “Reverse VC” concept before it launched at SXSW. Because some 15 VCs that bought tickets didn’t show up, I had money for food and drinks. And Plancast brought pizza– yeah that same Plancast that successfully launched at SXSW 30 days later.
My value added Reverse VC pitch party was Feb 22. The SXSW launch of the reverse VC pitch was march 9. Pre-rolling and pre promoting a SXSW launch with a premier IS CRITICAL.
What’s the difference between premiering and launching??
One is in Palo Alto and the other is in Austin Texas.
I parlayed these series of maneuvers with 650 details into a teaching gig at Stanford University. In the school of engineering. I teach Technology Entrepreneurship.
Do not think I’m smart or whatevs.
Say, “gawd whatever that Larry Chiang with an IQ of 88 can do, I can do too”. Especially, say this if youre academically smart from engineering school because you study good.
Especially say this if you study engineering at the best schools: Stanford, Illinois-chamBana, Harvard or MIT (yeah I lecture at the last two)
In Austin Texas, the “Reverse VC pitch” launch was covered by the NY Times (I wrote it), GigaOm (I wrote it), VentureBeat (I wrote it), and Bloomberg BusinessWeek (I wrote it).
Disclosure: (I wrote it)
People forgive the self promotion because the attention gets re-routed into the startups that swirl around me and what I like.
But the Plancast, the InfoChimps, the etc were the past…
This is the future.
If you have a startup and wanna prep your SXSW launch… Prep and pre-launch in sf with media and VCs in attendance
http://www.facebook.com/events/213851905370135/
1/ there is no charge when your name is on this event.
2/ one name ONLY. no plus ones
3/ no VCs don’t have to pay. But yes, I have charged VCs to attend free events before. At Stanford. It is what launched “Reverse VC Pitch” panels and parties
Oh. And read a few more articles!
Gooogle “Larry Chiang countermeasures”
In order to do stuff out of the box, you will have to understand what the box is. In the USA, we are governed by laws which are set, enforceable and have recourse.
Know the rules of conference hacking and value addedly hijack with your tier one engineering degree.
Text me!
CEO of Duck9
Stanford University EIR (Entrepreneur in Residence)
Duck9 = Deep Underground Credit Knowledge 9
125 University Avenue/ 100
Palo Alto CA 94301
http://www.duck9.com/ass
650-566-9600
650-566-9696 (direct)
650-283-8008 (cell)
****************
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” http://whattheydontteachyouatstanfordbusinessschool.com/blog CNN Video Channel: http://ireport.cnn.com/people/larrychiang
Read my last 10 tweets at http://www.Twitter.com/LarryChiang
Author, NY Times Bestseller
http://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller
“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-12
##########
Duck9 is part of UCMS Inc.
http://www.ucms.com
630-705-5555
What a Stripper Can Teach a Supermodel (and Stanford Engineers) at CES
By Larry Chiang
In short, not that much.
But strippers can remind us supermodels of a bunch of tactics here at CES.
Value Added Entitlement
Strippers have cliches attached to their job description. In addition to the drug habit and the lack of ability to save, strippers ooze entitlement.
The opposite to entitlement is reciprocity or value creation. Having the duality on both sides of the spectrum is what successful strippers do (and successful supermodels)
Home Field Advantage
In the article, “What a Supermodel Can Teach a College Athlete About Working the Fiesta Bowl”, one big tip was a ‘Gua Gua Guacamole’ recipe of getting-home-field-advantage on the road.
The best strippers never strip in their hometown. They always strip on the road. They literally are street-smart.
Never Meet at Their Office
Supermodels know this
Best friends of strippers know this.
You never, never, never, never, never, meet up with a stripper in their office. Never.
Supermodels too. Don’t meet them backstage at Mercedes Benz Fashion Week.
Entrepreneurs should never meet a
VC at their office either.
If you’re a Stanford engineer, you should meet a VC at a tech conference where your entrepreneurial guacamole dance mesmerizes the VCs into wooing US. Err, you.
I keep forgetting I’m a VC now.
CEO of Duck9
Stanford University EIR (Entrepreneur in Residence)
Duck9 = Deep Underground Credit Knowledge 9
125 University Avenue/ 100
Palo Alto CA 94301
http://www.duck9.com/ass
650-566-9600
650-566-9696 (direct)
650-283-8008 (cell)
****************
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” http://whattheydontteachyouatstanfordbusinessschool.com/blog CNN Video Channel: http://ireport.cnn.com/people/larrychiang
Read my last 10 tweets at http://www.Twitter.com/LarryChiang
Author, NY Times Bestseller
http://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller
“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-12
##########
Duck9 is part of UCMS Inc.
http://www.ucms.com
630-705-5555
Exclusive Invitation to join DV CLUB
CEO of Duck9Stanford University EIR (Entrepreneur in Residence)
Duck9 = Deep Underground Credit Knowledge 9
125 University Avenue/ 100
Palo Alto CA 94301
http://www.duck9.com/ass
650-566-9600
650-566-9696 (direct)
650-283-8008 (cell)
****************
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School”
http://whattheydontteachyouatstanfordbusinessschool.com/blog
CNN Video Channel: http://ireport.cnn.com/people/larrychiang
Read my last 10 tweets at http://www.Twitter.com/LarryChiang
Author, NY Times Bestseller
http://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller
“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-12
##########
Duck9 is part of UCMS Inc.
http://www.ucms.com
630-705-5555
Begin forwarded message:
From: Domenico Vacca <************@aol.com>
Date: January 11, 2012 9:37:36 AM PST
To: larry @larrychiang dot com
Subject: An Exclusive Invitation to join DV CLUB
Reply-To: domenicovacca
Having trouble viewing this email? Click here
We are glad to announce the opening of the DV CLUB, the member’s-only club of the Domenico Vacca fashion house, at The Setai Hotel, South Beach. The DV CLUB is the brain child of the Italian luxury fashion house of Domenico Vacca, visit domenicovacca.com for a full brand presentation. With the goal of creating a social club where members can entertain themselves, their friends, family and business associates in an elegant and chic atmosphere, DV CLUB is the perfect place to relax and socialize with other successful, educated, high profile members.
The DV CLUB facilities include a lounge, a restaurant, an award winner wine cellar, a 5,000 sq. ft. rooftop terrace (opens March 2012) and a courtyard perfect for a night out, gourmet dinners, wine tasting events, birthday and anniversary celebrations, business meetings, presentations, corporate lunches, dinners, and private events.
Your name has been brought to the attention of our membership committee by other members and they have suggested we invite you to join our club. If you are interested in joining the DV CLUB please do so by January 30, 2012 by visiting our website and completing the membership or via mail to DV CLUB c/o Domenico Vacca, 2001 Collins Avenue, Miami Beach, Florida 33139.
After January 30, 2012 our membership drive will be closed. Please note that only 200 memberships for local members and 100 for founding members are available at this time.
Member benefits are:
- access to the club with up to three guests;
- priority seating and a complimentary glass of champagne for you and your guests at The Setai, South Beach, restaurants;
- preferred private events booking;
- reduced valet parking rates at The Setai;
- invitation to all DV CLUB events;
- invitation to all Domenico Vacca fashion house events;
- 10% discount on every purchased in all Domenico Vacca stores in North America.
Please visit domenicovaccaclub.com for more information about the DV CLUB and to view pictures of DV CLUB facilities at The Setai, South Beach.
We hope you can join us at the DV CLUB.
Sincerely,
Mona McCormick,
Membership Director
+305.520.6915
+773.940.9335
membership
www.domenicovaccaclub.com PLEASE FOLLOW US:
Forward email
larry by domenicovacca |
Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy.| 5 E 59th Street | Suite 201 | New York | New York | 10022
I Will Teach You to Be Noah Lichtenstein
By Larry Chiang
I break down stuff that is hard to do.
You might see a guy like Noah Lichtenstein and say, “That’s Noah. I can’t do what he does.”
See, he co-hosted a great marquee event at the Fiesta Bowl in Scottsdale Arizona. He had all the components of a great party and I help you tactically copy-paste what he did so you can do too. Ok??! Ready??
Here is a blog post that took me and my 88 IQ 35 minutes to write to you and your 120 IQ can try to catch up to me in work, money and life. Welcome to “I Will Teach You to Be Noah Lichtenstein”.
-1- Guestimate with Research
Mathematically, I calculate that SXSW is in March in Austin. Stanford University being in Scottsdale Arizona is much more difficult to calculate. Noah has to watch ‘Entertainment and Sports Programming Network”. I will herein refer to it by it’s acronym: ESPN.
Noah guestimated it’d be in Glendale Arizona.
-2- Do More Homework.
Noah and his brother both went to Stanford.
They did this by doing homework good.
Homework in the real world is different from school. Noah asked around and found Justin’s bar called Firehouse. It’s in a killer location in Scottsdale Arizona.
School homework involves learning from people more academically qualified than you. Real world homework involves getting mentored by a retard because they have some nook of expertise. But making them and their 88 IQ seem somehow not retarded. Even though they obviously are.
-3- Leverage the Environment
Make the event you’re hosting be in tune with everything. And don’t fight some big event.
If Noah were to go head-to-head and try to tailgate, he would have met with stiff competition. Mainly from Versata and Cindy Lo’s “Stanford Rocks” pre-party. Noah would not have faired well against a party with LMFAO and Kesha.
But Noah leveraged the parade and did an afterparty called ‘Fiesta at the Fiesta’.
-4- Promo Using Social Media
More promotion helps versus less promotion.
Do you think I am at all qualified to teach at Stanford Engineering. Holy Tim Tebow, no. But I promoted a couple of Stanford franchises like “ENGR 145″ and ‘Stanford Entrepreneur Week’. Stanford eWeek under my Unofficial chairmanship is Feb 3 – Mar 3. But I’m not doing a name change even thought its a month. I’m hiLarryAss like that.
-5- Get Away with Self Promotion
Noah did not promote himself but he did allow otter parties (not a mispell) to promote on the Fiesta at Fiesta Bowls Facebook page.
Self promotion is much more tolerable if your promotion of yourself… Promotes others.
-6- Getting Celebs to Show Up
LMFAO came to Firehouse!
You will have to ask Noah about that because I haven’t yet.
This is a sequel post to “I Will Teach You to Be Brian Wong”
CEO of Duck9
Stanford University EIR (Entrepreneur in Residence)Duck9 = Deep Underground Credit Knowledge 9
125 University Avenue/ 100
Palo Alto CA 94301
http://www.duck9.com/ass
650-566-9600
650-566-9696 (direct)
650-283-8008 (cell)****************
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” http://whattheydontteachyouatstanfordbusinessschool.com/blog CNN Video Channel: http://ireport.cnn.com/people/larrychiangRead my last 10 tweets at http://www.Twitter.com/LarryChiang
Author, NY Times Bestseller
http://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-12
##########
Duck9 is part of UCMS Inc.
http://www.ucms.com
630-705-5555My Friend Wants to Publish a Book
By Larry Chiang
If your ‘friend’ wants to publish:
- Guest post vs blog. 3 guest posts
- Min viable book outline
- Test Book titles
- Tease book agents & do one book fair/ book convention
- Write a foreword for someone else’s book.
- Pre-publish the 3 guest blog posts as a prequel to her book.For example, my book is What They Dont Teach You at Stanford Business School”. I prepublished, “What They Will NEVER Teach You at Stanford Business School”. I wrote 200 blog articles pre 09-09-09 (I picked a date easy to remember
. All singularly one focus: What They Don’t Teach You at Business School
CEO of Duck9
Stanford University EIR (Entrepreneur in Residence)Duck9 = Deep Underground Credit Knowledge 9
125 University Avenue/ 100
Palo Alto CA 94301
http://www.duck9.com/ass
650-566-9600
650-566-9696 (direct)
650-283-8008 (cell)****************
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” http://whattheydontteachyouatstanfordbusinessschool.com/blog CNN Video Channel: http://ireport.cnn.com/people/larrychiangRead my last 10 tweets at http://www.Twitter.com/LarryChiang
Author, NY Times Bestseller
http://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-12
##########
Duck9 is part of UCMS Inc.
http://www.ucms.com
630-705-5555Countermeasures to Getting Screwed #Guacamole
By Larry Chiang
Street smart = being prepared for situations you have never encountered.
Some people say “There’s nothing you can do to prepare yourself for when you first get screwed”.
Hogwash!
This blog post will prepare you!
Countermeasures to getting screwed #guacamole
Read or email this link to your buddy that is too shell-shocked to google, read and execute…
http://whattheydontteachyouatstanfordbusinessschool.com/blog/2011/12/05/what-they-still-dont-teach-at-gsb-about-screwing-someone-hard/CEO of Duck9
Stanford University EIR (Entrepreneur in Residence)Duck9 = Deep Underground Credit Knowledge 9
125 University Avenue/ 100
Palo Alto CA 94301
http://www.duck9.com/ass
650-566-9600
650-566-9696 (direct)
650-283-8008 (cell)****************
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” http://whattheydontteachyouatstanfordbusinessschool.com/blog CNN Video Channel: http://ireport.cnn.com/people/larrychiangRead my last 10 tweets at http://www.Twitter.com/LarryChiang
Author, NY Times Bestseller
http://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-12
##########
Duck9 is part of UCMS Inc.
http://www.ucms.com
630-705-5555Guacamole Recipe 11: How to Use the Larry Chiang Rebate Model to Sellout Your Eventbrite Event at SXSW and Beyond
By Larry Chiang
I teach CS Majors party promotion techniques that would make a Vegas party promoter salivate.
My cs majors get home-field advantage on the road and can sell out an regular party or a
Minimum Viable Party *anywhere*. Real world event production to promote your lines of computer code is so important that I dedicate a detailed Gua Gua Guacamole recipe to showing you the nitty, gritty, granular details. Guacamole Recipe #11.Gua Gua Guacamole is my sequel to a franchise I did not start: Lu Lu Lemon. They make yoga pants to make my ass look hot. I made up Gua Gua Guacamole to make your startup look super sexy and very fundable.
I leverage a time-honored marketing concepts of “waitlist” and “rebate” clean it up and apply it to selling out real world events. This is a recipe I concocted and it is good enough to put under the umbrella of Gua Gua Guacamole Recipe. Copy paste away my engineering young entrepreneur. Here is “How to Use the Larry Chiang Rebate Model to Sellout Your Event(brite) Event”.
-1- Get Price Momentum
$25.00 early bird (rebated)
$27.00
$35 last minute
39 at door if available
98.00 micro sponsorThe devil is in the details. Here the main detail is CONVERSION RATES OF YOUR EARLY, middle and LATE Eventbrite website visitors.
Early visitors have a 27 dollar price jump if they don’t buy now.
The 25.00 early bird ticket is rebated at the door. The 27.00 ticket isn’t.
-2- Rebate Fulfillment.
If people blog about my event, I release the rebate right away. It’s awesome to get someone to pre-blog your event!
-3- Get List Momentum
People want to go where the best people go.
When you get about 20 people, expose the attendees on Eventbrite.
-4- Get Your VIPs to Show Up
Parties are judged solely on stars that show.
You can serve tap water and pizza because all people remember are the people.
At SXSW, I stocked the party with wall-to-wall sushi and all anyone ever remembers is how I got Dan Martell, Marcus Nelson and Don Dodge to show*. I get my VIPs to show up my offering them a rebate.
The VIP rebate works like this…I have a micro sponsor ticket for 98.00. I create a discount code at 65% off. If they show up, they get their 30 some bucks back.
-5- Yeah, the First Batch is SOLD OUT
The faster you can get the words “sold-out” somewhere on your site, the better your event will be.
-6- Offer Paid Attendees the “Inside Deal”
Let’s say you’re selling the 27.00 ticket. Offer a discount code of 50% off for up to two guests. Some people complain that ticket prices have been dropped but no where on the website is your price structure compromised.
The people that paid the 25.00 rebate ticket grow more and more loyal because they discovered you first.
-7- Leverage Scarcity
Scarcity when properly conveyed increases your 1st time visitor conversion.
Make sure the number of tickets available is somewhere between 4-19. Eventbrite lets you play with capacity so fluctuate it up as ticket sales rise.
-8- We Have a Bigger Venue!
Events have momentum. I love over-updating people via the Eventbrite message platform.
In the same way that a newly public stock has a CEO that is refreshing browser to check stock… People want updates about their investment.
Sometimes, I engineer it where I launch an event in venue beta when I know full well that the event will be held in venue alpha.
An advanced strategy is taking two down the aisle where you actually are booking two venues with venue beta getting used as the afterparty location. Google Larry Chiang afterparty
-9- Get to a Virtual Line
I recommend selling a waitlist ticket.
If the waitlist does not clear, they get their money back. If it does clear (because you booked a bigger venue
then go back and offer an inside deal on the $35 ticket if your waitlist ticket was 39.00.
CEO of Duck9
Stanford University EIR (Entrepreneur in Residence)Duck9 = Deep Underground Credit Knowledge 9
125 University Avenue/ 100
Palo Alto CA 94301
http://www.duck9.com/ass
650-566-9600
650-566-9696 (direct)
650-283-8008 (cell)****************
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” http://whattheydontteachyouatstanfordbusinessschool.com/blog CNN Video Channel: http://ireport.cnn.com/people/larrychiangRead my last 10 tweets at http://www.Twitter.com/LarryChiang
Author, NY Times Bestseller
http://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-12
##########
Duck9 is part of UCMS Inc.
http://www.ucms.com
630-705-5555What a Fluid Dynamics, Mechanical Engineer Can Teach You About Sleeping
By Larry Chiang
Sleeping is key to your success as a pre-entrepreneur.
Knowing and mastering fluid dynamics is helpful but not necessary in sleeping effectively.
You see I see patterns.
I pattern recognize
Then I help you pattern iterate.
So that you can pattern replicate.I sat down with an expert in mechanical engineering that specialized in fluid dynamics application to business and credit. He talked to me about how fluid dynamics also applies to sleeping effectively.
Yes, I was talking to Larry Chiang.
Sleeping has two little maximized areas that apply to mechE: oxygen flow and hydration.
I argue that people that breathe more and get more oxygen replenish better. Athletes who train already know this. Since cs majors are the athletes of venture capital, the little sleep that cs major CEOs do get is important.
The other component that compliments oxygen is hydration. Fluid water flow is critical if you’re body is going to flush toxins and replenish while you sleep. If you’re peeing solid yellow, super dark pee… It’s not good.
I drink until I pee mostly clear before bed. I sleep at 11:45 and usually wake up at 645 or 7:10. My bladder wakes me up.
I pee and then drink about 24 ounces of room temperature water.
At 7:30, I’d go to work.
But now that I’m a VC — I lounge in bed until about 9, double up the room-temp, water intake and pee again at about 9:30. Usually pretty clear.
I blogged about poo too.
Dropping healthy food babies helps us pre-entrepreneur.
http://whattheydontteachyouatstanfordbusinessschool.wordpress.com/2011/10/30/what-a-chinese-man-can-teach-entrepreneurs-about-food-babies/CEO of Duck9
Stanford University EIR (Entrepreneur in Residence)Duck9 = Deep Underground Credit Knowledge 9
125 University Avenue/ 100
Palo Alto CA 94301
http://www.duck9.com/ass
650-566-9600
650-566-9696 (direct)
650-283-8008 (cell)****************
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” http://whattheydontteachyouatstanfordbusinessschool.com/blog CNN Video Channel: http://ireport.cnn.com/people/larrychiangRead my last 10 tweets at http://www.Twitter.com/LarryChiang
Author, NY Times Bestseller
http://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-12
##########
Duck9 is part of UCMS Inc.
http://www.ucms.com
630-705-5555
