The Case of WeChat and Mobile in China (Larry Chiang’s notes on Connie Chan’s WeChat Theorem)
by Larry Chiang
It is not a thesis paper. Jedi’s write theorem papers RE Sum of some things. As I tweeted:
This will serve as my sequel blog post and live-action notes to Connie Chan’s (http://bit.ly/cchan710) post.
A lot of insight from a VC about ‘WeChat’
– pioneering model of “apps within an app”. Millions (note, not just thousands) of lightweight apps live inside WeChat, much like webpages live on the internet.
– lower frequency but important services like managing credit card statements or utility bills. Such apps are perfectly suited to the “light” app model, because users are spared the trouble of downloading separate native full-featured apps
Why?? WeChat has focused on building a mobile lifestyle — its goal is to address every aspect of its users’ lives, including non-social ones.
This post is all about WeChat, but it’s also about more than just WeChat. While seemingly just a messaging app, WeChat is actually more of a portal, a platform, and even a mobile operating system depending on how you look at it.
Much has been written about WeChat in the context of messaging app trends, but few outside of China really understand how it works — and how it can pull off what for many companies (and countries) is still a far-off vision of a world managed entirely through our smartphones. Many of WeChat’s most interesting features — such as access to city services — are not even visible to users outside of China. So why should people outside of China even care about WeChat? The first and most obvious reason is that it points to where Facebook and other messaging apps could head. Second, WeChat indicates where the future…
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