What They Dont Teach You At Stanford Business School

Stuff you can't learn in B-school: LARRY CHIANG

Elie Saab

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Hi Larry,

I hope you had a wonderful holiday weekend!

We’re excited to announce the opening of the ELIE SAAB George V boutique, which was designed by renowned architect Denis Montel, RDAI. Additionally, ELIE SAAB is launching limited edition accessories to celebrate the opening.

We would love to work with you on this and have included images and information about the opening and the accessories collection below – let us know if you need anything else!

ELIE SAAB OPENS SECOND PARIS BOUTIQUE WITH NEW INTERIOR DESIGN CONCEPT

“I wanted to create a strong architectural identity: a balance between interior design, fluid volumes and retail space that could transcribe an aesthetic in which architecture serves creation.” – Elie Saab

Paris, July 2, 2015 – Ideally located in the heart of the French capital’s Golden Triangle, near the Champs-Elysées at 31 Avenue George V, the new ELIE SAAB boutique provides the ideal showcase for the House’s creations. Architectural volumes, sculpted in contemporary style, accentuate the space. Light is an essential element. Constructed in noble materials, the new premises are underpinned by the precise idiom of the fashion collections: impeccable finishings, graphic details, and an overall effect that is rare and unique.

Created by the agency RDAI, the boutique marks the beginning of a new era for the ELIE SAAB House: it inaugurates a generation of shops that project the brand’s universe in an architectural space. “We designed the interior giving importance to architectural features, and creating a showcase which reveals the femininity of the clothes,” says Denis Montel, architect and artistic director of the agency RDAI.

The second ELIE SAAB boutique in Paris puts architecture at the heart of its endeavor in order to highlight the House’s ready-to-wear and accessories collections.

High Resolution Images

ELIE SAAB LAUNCHES LIMITED EDITION ACCESSORIES TO CELEBRATE NEW GEORGE V BOUTIQUE

On the occasion of its second Parisian boutique opening, ELIE SAAB launches three different crocodile leather versions of its iconic Poincaré bag and a limited edition silk scarf featuring the “Art Deco” symbol of the building. They will be exclusively sold at the GEORGE V boutique.

Visuals in high definition, descriptions and prices are available upon request.

Boutique Contacts :

Boutique ELIE SAAB George V

31 avenue George V

75008 Paris

+33 (0) 1 42 56 69 00

Open from Tuesday to Saturday from 10am to 7pm

And Monday from 11am to 7pm

boutique.gv.fr

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Written by Larry Chiang

July 8, 2015 at 12:19 am

Posted in Uncategorized

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