What advice would you give yourself 10 years ago?
Answer by Auren Hoffman, LiveRamp CEO. Started & sold 5 companies (and many more that failed)
Focus on your strengths, not your weaknesses. We are moving into a winner-take-all world and to win, you need to differentiate.
Most people (including my ten-year-ago self) improved by focusing on their faults. People who focus on their faults can eventually improve them to a point where they are no longer obstacles, but doing so will not propel them to success. A better strategy is to focus on one or two of the things at which you excel and hone those skills or talents to the point of excellence. Working on your faults might help you make a living, but honing your talents may help you change the world.
The impulse to focus on your weaknesses is a vestigial remain of an outmoded era in our evolution. I’m writing this in January (2015)…
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