Lean Startup MVP; Getting PRE Paid using EUBM
By Larry Chiang
M.V.P. = minimum viable product
With Mr Blank’s method, the risk is that the customer indicates they want, will use and will buy product x, only to not do so when it’s actually built for them. He himself identifies this, and naturally suggests the optimal threshold is to have them not only express keen interest, but pre-order and pre-pay.
A 9:59 YouTube video solves
How to get pre-orders?
How to get people to pay?