The Customer Development Manifesto: The Startup Death Spiral (part 3)
Stave off premature startup death by avoiding the death spiral
This post describes how following the traditional product development can lead to a “startup death spiral.” In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
12. The Startup Death Spiral: The Cost of Getting Product Launch Wrong
By the time of first customer ship, if a startup does not understand its market and customers, failure unfolds in a stylized ritual, almost like a Japanese Noh play.
Three to six months after first customer ship…
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