What They Dont Teach You At Stanford Business School

Stuff you can't learn in B-school: LARRY CHIANG

Founders John Zimmer & Logan Green Explain How Lyft Was Born Out Of Zimride

leave a comment »

ZimRide ‘Crossed the chasm From The Right’ #CTCFTR

#LABCS3310

TechCrunch

Lyft founders John Zimmer and Logan Green shared the backstory of how they chose to sell off their original core business, Zimride, to focus on Lyft on stage today at TechCrunch Disrupt.

Zimmer and Green started Zimride in 2007 as a peer-to-peer ride sharing company after Green was frustrated with stagnated public transportation.

“Lyft came out of a hackathon project where we were trying to figure out what does Zimride look like on mobile,” Green said, noting that they initially thought of calling Lyft “Zimride Instant.”

[tc_5min code=”517927065″]

On May 22, 2012, Zimride launched Lyft to give Uber some low-priced private driver/Taxi competition. At the time, Zimride had two other pillars of its business: ride sharing for long-distance car rides, and a University program where Zimride charged colleges for specific campus car-sharing programs. With Lyft, Zimride had hooks in short, urban ride sharing to complement its long-distance and campus ride sharing…

View original post 91 more words

Advertisements

Written by Larry Chiang

August 7, 2014 at 11:34 pm

Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: