What They Dont Teach You At Stanford Business School

Stuff you can't learn in B-school: LARRY CHIANG

Amazon Quietly Launches Its Consumer-Facing Mobile Wallet App, Amazon Wallet

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This will pattern replicate American Express Optima

TechCrunch

Amazon’s first attempt at its own mobile wallet application, designed for use at the point-of-sale, has made a quiet debut on the Amazon Appstore and on Google Play. However, the current implementation of the new “Amazon Wallet” application is fairly barebones – it doesn’t yet support mobile payments or the ability to store credit cards or debit cards. Instead, the wallet only offers the ability to store and organize your gift cards and other store and loyalty cards.

Wallet-Feature-Doc-FirePhone._V347550681_According to the app’s description, Amazon Wallet lets you either scan or type in your gift card, loyalty card and membership card’s information to “reduce the clutter in your leather wallet or purse.” The cards are then available in a digital format as a barcode, QR code, text or image. For dozens of supported merchants, consumers are also able to check the balance of their stored gift cards.

In addition to…

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Written by Larry Chiang

July 23, 2014 at 12:39 pm

Posted in Uncategorized

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