MERCEDES-BENZ FASHION WEEK Miami and Australia Recap
2015 Swimwear collections on July 17-21, 2014 at The Raleigh
Unedited by Larry Chiang
Date: April 9, 2014 12:00:10 PM PDT
To: “larry” <larry>
Subject: MEDIA ALERT: THURSDAY 10 APRIL – MERCEDES-BENZ FASHION WEEK AUSTRALIA
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WEDNESDAY HIGHLIGHTS Wednesday at Carriageworks started with the Ragtrader Power Panel; Internationals Down Under, where key social and mobile innovations from pivotal UK retail influencers were unveiled. Online giant ASOS announced their launch of pop up stores at Australian University Campuses and Boohoo shared the strategies behind their success on the stock exchange.
Haryono Setiadi then opened the days shows offsite at Pix Studios with an explosion of beautiful playful gradients.
At Dion Lee II front rowers Nicole Warne, Mandy Shadforth and Lindy Klim witnessed ‘Summertime and the living was easy’ with loose tailoring, hints of denim and minimalist designs.
The Suboo show went ‘swimmingly’ well with signature clean lines, original bright prints and wearable silhouettes.
Lan Yu made her Australian debut with intricate gowns in a stunning presentation entitled Starry Nights with Jesinta Campbell wearing a gown fit for a princess.
Emma Mulholland time travelled right back to high school in the 80’s, with pens, paper clips and post-it inspired prints and embellishments.
Raffles International Showcase unveiled emerging talent where saucy men walked for Will Be. and plunging necklines and embellishments on lush red carpet ball gowns seemed to be trending.
‘When my baby smiles at me I go to RIO’….Jayson Brunsdon’s summer collection took us there! Here sexy femininity was spiced with a rich Brazilian flavour, and a finale of shoppable dresses – mbfashionweek.com/boutique.
Duvenage stepped away from scarves with their first apparel Collection for SS 2014 featuring graphic prints, luxury European silks, organzas and tweeds.
At 5pm the fashion industry hit the Mercedes-Benz Star Lounge to celebrate iconic Australian sister duo Zimmermann as they were crowned the 7th Australian Fashion Laureate, joining the likes of Carla Zampatti, Simon Lock and Jenny Kee.
Bianca Spender led us into the night, commencing her show just after sunset. Her collection explored the space of dreams through floaty ethereal pieces.
Betty Tran made a statement wtih architectual hair pieces that complimented her romantic ball gowns.
The day finished on a high with Shanina Shaik and the Stenmarks walking for Swarovski in a glitttering event, with a star studded front row
THURSDAY: SPECIAL EVENTS
INTERNATIONAL WOOLMARK PRIZE NOMINEE ANNOUNCEMENT The prestigious award introduced nearly 50 years ago, continues to unearth the fashion stars of the future.
The Woolmark Company will announce the Australia region nominees for the 2014/15 International Woolmark Prize followed by the World Premiere of International Woolmark Prize Documentary: World Premiere Dream Weaver
The Box, Thursday 10th April, 7pm
PHOTO CALL: 2014/15 International Woolmark Prize Australia Nominees @ 7:45PM
SEE THE FULL SCHEDULE http://mbfashionweek.com/australia/schedule
AUSTRALIAN FASHION CHAMBER – FORUM The Australian Fashion Chamber will present the final morning seminar; introducing itself as a newly established organisation, and opening a forum for the industry to provide feedback on how the AFC can best support designers in achieving their business objectives.
The newly formed AFC is a collaboration of industry professionals aiming to strengthen, protect and nurture the originality, influence and success of Australian fashion both locally and globally.
The Box, Thursday 10th April, 8:00am
ALL INDUSTRY WELCOME
THURSDAY 10 APRIL
SHOW SCHEDULE 08:00AM AUSTRALIAN FASHION CHAMBER SEMINAR – The Box, Carriageworks
The AFC, a newly estalished collaboration of elite industry professionals will host the final seminar for the week. Here they will be opening a dialogue for the industry to provide feedback on how the AFC can best support designers in achieving their business objectives.
09:00AM ALICE MCCALL – Bay 25, Carriageworks
Today’s show marks their 10 year aniversary of showing.To celebrate they built their set in collaboration with artist Damon Downey and are debuting shoes to be sold with the collection. Expect to see a graphic collection with prints from artist Eugenia Loli & Beth Hoeckel. Worn by the likes of Kate Moss, Chloe Sevigny and Diane Kruger.
10:00AM NEW GENERATION – The Runway, Carriageworks
This runway show features eight notable designers in the fashion industry currently.
These designer include Caslazur, Anna Quan, Daniel K, Aquintic, Doris Q, Rachelalex, Dyspnea and Rukshani. Daniel K has been worn by Jessie J, Kylie Minogue, Jennifer Hawkins and Margaret Zhang.
11:00AM HAYLEY ELSAESSER – The Theatre, Carriageworks
1st time solo show at MBFWA, titled Redneck Nostlgia, the collection encompasses the brand’s design signature with custom prints emblazoning fun shapes, homeage to good girls gone bad.
12:00PM MACGRAW – The Box, Carriageworks
Sister duo’s first show at MBFWA showcasing soft tailoring and encompassing effortless elegance, luxe and wearable looks. Beautiful fabrications with custom prints designed Tessa one of the sister duo herself.
01:00PM CLEAN CUT DESIGNER SHOWCASE – The Hughes Gallery, 270 Devonshire St, Surry Hills
Clean Cut is a collective of sustainable fashion advocates, bringing about greater awareness and celebration of the future of Australian Fashion. Designers include: Racheal Cassar, Goodone, The Social Studio, Kowtow, Lalesso, Bhalo, Ovna Ovich and Desert Designs.
02:15PM INNOVATORS – The Runway, Carriageworks
Six graduates showcasing their current collections. Kiaya Daniels re-evalutates the commonly regarded values of menswear. Other designers Bei Na Wei, Ciara Nolan, Hayley Dawson, Logvin Code and Yousef Akbar explore womenswear from various perspectives, ranging from effortless feminine elegance to distinct streetwear.
03:00PM AE’LKEMI – The Theatre, Carriageworks
The collection features the distinct hand finishing and signature raw edge elegence. These timelessly elegant pieces are created from taking classical shapes and twisiting them into contemporary forms. Celebrity following includes Samantha Jade, Samantha Wills and Dami Im.
04:00PM IXIAH – The Box, Carriageworks
1st time showing at MBFWA, the collection is impeccably balanced due to the strong play on masculinity and femininity. The designers innate sense of style is encapsualted in a collection of textual, strong silohuettes with hand made eclectic design elements. Cult Celebrity following includes Kardashian sisters Kylie and Kendall Jenner, Jessica Mauoy, Jessica Hard and Nicole Richie.
05:00PM ZHIVAGO – Paint Shop Building, Eveleigh Suburban Car Workshops
(Located next to Carriageworks)
Signature fusion of tailored ready-to-wear and show stopping red carpet gowns. Garments accentuate and flatter female form whilst embodying a luxurious, athletica-inspired aesthetic. Worn by the likes of Delta Goodrem, Emma Booth, The Veronicas, Nicole Trunfio, Mel B and recently Lady Gaga.
06:00PM AJE – The Theatre, Carriageworks
Inspiration from the first female widelife Adventurer, this collection epitomises a lifesyle of glamour and adventure; where beautiful rawness meets embellished luxury. A true luxe safari look is embodied in this collection.
07:00PM AUSTRALIAN WOOLMARK PRIZE
Nominee Announcement and Documentary World Premiere.
The documentary follows Joseph Altuzarra, Christopher Esber, FFIXXED, Rahul Mishra & Sibling as they learn to master the art of working with wool to create a capsule collection.
08:00PM SONG FOR THE MUTE – The Runway, Carriageworks
Returning this year to MBFWA. Garments are fabric driven and feature tacticle sensations crafted from virgin wool blends, alpaca, as well as paraffin and resin coated fabrics. The mix between tailoring and sportwear is a key feature of this high quality collection.
Note to Editors: Video Content:
IMG Fashion is dedicated to facilitating the coverage needs of accredited media and streamlining the process of filing stories, reporting trends and keeping fashion fans up to date on event happenings
This season, give your audience front row access to all the latest collections by incorporating the live and on demand runway shows and daily highlights from Mercedes-Benz Fashion Week Australia into your show coverage.
To embed the content visit: http://video.mbfashionweek.com/
TV broadcasters can access broadcast quality files, to sign up email fashion
IMG IMAGES: See all the runway, backstage, street style and front row coverage of the entire week
SPOTIFY RUNWAY BEATS: Listen to the tracks that inspire and set the tone for the runways at MBFWA
TEMPUS TWO GETS COOLER WITH AJE Award winning winery, Tempus Two continues its commitment to Australian Fashion by supporting daring design duo Aje as they premiere their Spring/Summer 2014 Collection today at The Theatre, Carriageworks. The collection encapsualtes wildlife Adventurer Osa Martin’s life gravitating between movie premieres in New York dresed in couture from Paris to camps on the Serengeti. In typical Aje style, the show will embody the balance of raw, natural beauty and refined embellishment in a setting to fire the imagination. A show not to be missed. PERONI x ANTONIO BERADI Peroni Nastro Azzuro’s global ambassador and renowned fashion designer Antonio Berardi will bring his signature Italian style to the front row at Mercedes-Benz Fashion Week Australia as the special guest of the event’s official beer sponsor, Peroni. Marking his third visit to Australia with Peroni, Antonio will travel with his Creative Director Sophia Neophitou, also the Editor-in-Chief of 10 Magazine.
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