What They Dont Teach You At Stanford Business School

Stuff you can't learn in B-school: LARRY CHIANG

A Live Action, Business Case Study, “A Night of Revelry” by Revel Systems

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Augmented by Larry Chiang

This is a smart example of knowledge activation and brand activation.

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Dear Guest of Revelry,

A Night of Revelry is upon us, and we hope you’re as excited as we are. We look forward to seeing all of you, and are thrilled you’re able to join us for this special occasion. In addition to excellent food and beverages (and overall revelry), we have some exciting announcements to make tonight, Friday, October 11th, and look forward to sharing them with you.

In order to fully prepare for A Night of Revelry, make sure you download the PayPal mobile app. This app will be your key to unlocking a special experience we have planned, and we know you won’t want to miss out.

Download the app, and we’ll see you tonight for A Night of Revelry.

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This invitation was sent to Larry by Revel Systems the organizer. To stop receiving invitations from this organizer, you can unsubscribe. Eventbrite

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IT’S SMART TO DO PRODUCT AND KNOWLEDGE ACTIVATION

Download the app, and we’ll see you tonight for A Night of Revelry.

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This invitation by Revel Systems Eventbrite

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Written by Larry Chiang

October 11, 2013 at 7:40 pm

Posted in Uncategorized

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