What They Dont Teach You At Stanford Business School

Stuff you can't learn in B-school: LARRY CHIANG

Marketing 1101 as Taught by Larry Chiang

with one comment

By Larry Chiang

90% of what I know, I can attribute directly to someone who taught it to me (via the written word). I read, execute, re-read, re-iterate almost as well as Sandra Bullock in Gravity.

Ok, here is the marketing class I will never teach, “Marketing 1101”

If you’ve never been to college for business (like me), it goes

-Marketing 101
– Marketing 201


– Marketing 1101

Number Uno/

Be like Charlamagne. He is a third generation general (rare!) that used the environment to his advantage.

When you use the surroundings to your advantage, you realize that 90% of the work is already done.

Homework:
– Google #LC9090i, Entrepreneur Jiu Jitsu
– execute an AfterParty

Number Dos:

The key to self promotion is to first promote others while thinking MPAF (multiple party agenda fulfillment – I read that in a TechCrunch blog post first).

If you’re a woman and good at college, you naturally can not and will not promote yourself. But remember, I did a tour of entrepreneurship as a female. Here is my insight after cross training as a female named LARRY CHIANG.

IF WE DON’T PROMOTE OURSELVES, WE ACTUALLY SCREW OVER MENTORS THAT MENTORED US

LET ME REPEAT

SOME RANDOM MENTOR SANK IN HOUR AND HOURS HELPING YOU… THEY GOT PAID IN A YEAR WHAT I GET PAID IN A GOOD ONE-HOUR. IF YOU DO NOT PROMOTE YOURSELF, YOU WON’T GET TO #MMPPI DURING YOUR TV TIME

mentor
mentions
per
press
interview.

NUMBER THREE)

Study the recipes from 1983. My mentor Mark McCormack wrote them. I use them

My students use them (I taught summer 2009, Summer 2010 & summer 2011). They’re deadly when executed by an engineer.

Google:
“Business recipes from 1983”

Number 4)

“Knife the silver bullet”

It is in a Dan Shipper blog post
bit ly SLASH dshipper710 I believe

It says: stop searching for one-step-magic

How does Larry Chiang do marketing so well, you might ask. What’s the ONE thing I’d do?!

It’s the 650 li’l things

It is the 650 li’l things that make up the last 10% when the first 90% is already done (#LC9090i)

Number 5/

EUTWMPPM

Number Six 🙂

I’ll text you six links that will cost you $80.02. Email me for a disc code using your cell in the subject line for a 7% discount

What A Super Model Can Teach a Harvard MBA About Credit http://www.slideshare.net/larrychiang/what-a-super-model-can-teach-a-harvard-mba-about-credit

American Express’ Under-Promoted Credit Truths at Mercedes Benz Fashion Week (MBFW)” http://t.co/inxTmZAj

My Stanford Engineering video boils down 20,000 hours and moves you to the right on the entrepreneur bell curve

CEO of Duck9
MIT University EIR (Entrepreneur in Residence)

Duck9 = “Deep Underground Credit Knowledge” 9
125 University Avenue/ 100
Palo Alto CA 94301
http://www.duck9.com/ass
650-566-9600
650-566-9696 (direct)
650-283-8008 (cell)

****************
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” http://whattheydontteachyouatstanfordbusinessschool.com/blog CNN Video Channel: http://ireport.cnn.com/people/larrychiang

Read my last 10 tweets at http://www.Twitter.com/LarryChiang

Author, NY Times Bestseller
http://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller

“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14

http://www.fastcompany.com/embed/c0d4562ea2049

52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering

Emergency swings and cutting deals as an 9 year old

##########
Duck9 is part of UCMS Inc.
http://www.ucms.com
630-705-5555

More on #ENGR145’s SHIFTING right on the entrepreneur bell curve

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Written by Larry Chiang

October 8, 2013 at 7:44 pm

Posted in Uncategorized

One Response

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  1. Reblogged this on What They Dont Teach You At Stanford Business School and commented:

    #LC9090i is like #3QB (it’s in http://bit.ly/vc0311a)

    Larry Chiang

    November 15, 2014 at 8:47 pm


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