What They Dont Teach You At Stanford Business School

Stuff you can't learn in B-school: LARRY CHIANG

Yes Stanford Engineering Undergrads, You’ll Have to Learn #LeadGen

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By Larry Chiang

Problem = marketing.

image1327778969_normal.png Dave McClure (@davemcclure)
7/1/13, 7:15 AM
it’s laughable we worship Silicon Valley as some kind of Mecca for startups, given how functionally illiterate the valley is @ marketing.

SOLUTION: Cutting deals as an 9 year old future engineer will help

Here is more that will help

image1327778969_normal.png Dave McClure (@davemcclure)
7/1/13, 7:13 AM
if the valley had more sensible & knowledgeable internet marketing education taught @ B schools or by investors, we’d waste a lot less $$$.

True.

As an engineering undergrad, go sell something to someone.

image1327778969_normal.png Dave McClure (@davemcclure)
7/1/13, 7:06 AM
startups focus too much on building product, w/ limited attention to customer interaction, usability, & marketing. this is also a big #FAIL

The challenge with being a student athlete is being an athlete and a student.

The challenge with tech sales is the sales and the tech skills.

The challenge to being a tech founder is that you gotta promote better than a Las Vegas club promoter and car salesman

image1327778969_normal.png Dave McClure (@davemcclure)
7/1/13, 7:03 AM
most startups & investors are incredibly bad @ marketing / customer acqstn. this is a systemic silicon valley #FAIL that must be corrected.

It’s good that you’re reading this as an undergrad

SOLUTION: You can learn it by taking ENGR 145. Find the free classes #ENGR145 that are free because the agenda / syllabus are public. So are the books
http://bit.ly/buster14512books

By public books, I mean available at a library or for purchase for a FRACTION of tuition

This might be over your heads…

image1327778969_normal.png Dave McClure (@davemcclure)
7/1/13, 7:09 AM
inability to scale customer acqstn is the single greatest factor in not getting Series A, & ultimately the cause of the “Series A Crunch”.

What Dave is saying is:
Can you buy $20 bills for $3.oo

VCs fund those entrepreneurs that can do this

SOLUTION: ENGR145’s Anchor Concept: Lemonade and Gua Gua Guacamole

It moves you to the right on the entrepreneur bell curve

CEO of Duck9
Stanford University Entrepreneur in Residence, Emeritus

Duck9 = “Deep Underground Credit Knowledge” 9
125 University Avenue/ 100
Palo Alto CA 94301
http://www.duck9.com/ass
650-566-9600
650-566-9696 (direct)
650-283-8008 (cell)

****************
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School”
http://whattheydontteachyouatstanfordbusinessschool.com/blog
CNN Video Channel: http://ireport.cnn.com/people/larrychiang

Read my last 10 tweets at http://www.Twitter.com/LarryChiang

Author, NY Times Bestseller
http://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller

“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14

http://www.fastcompany.com/embed/c0d4562ea2049

52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering

Emergency swings and cutting deals as an 9 year old

##########
Duck9 is part of UCMS Inc.
http://www.ucms.com
630-705-5555

CEO of Duck9
Stanford University Entrepreneur in Residence, Emeritus

Duck9 = “Deep Underground Credit Knowledge” 9
125 University Avenue/ 100
Palo Alto CA 94301
http://www.duck9.com/ass
650-566-9600
650-566-9696 (direct)
650-283-8008 (cell)

****************
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School”
http://whattheydontteachyouatstanfordbusinessschool.com/blog
CNN Video Channel: http://ireport.cnn.com/people/larrychiang

Read my last 10 tweets at http://www.Twitter.com/LarryChiang

Author, NY Times Bestseller
http://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller

“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14

http://www.fastcompany.com/embed/c0d4562ea2049

52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering

Emergency swings and cutting deals as an 9 year old

##########
Duck9 is part of UCMS Inc.
http://www.ucms.com
630-705-5555

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Written by Larry Chiang

July 1, 2013 at 4:21 pm

Posted in Uncategorized

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