What They Dont Teach You At Stanford Business School

Stuff you can't learn in B-school: LARRY CHIANG

I Can’t Write at the 5th Grade Level Like Guy Kawasaki

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By Larry Chiang

Look at the genius of this regurgitated post

It launches APE


r.html?R=1MFEZL0YWNIFR&C=2WOXXH88BS9KG&H=MNDLCPO49L75IUBPLAMFPAJC25YA&T=O&U=http%3A%2F%2Fimages.amazon.com%2Fimages%2FG%2F01%2Fnav%2Ftransp.gifUnedited by Larry Chiang

Greetings, Authors—

Guy Kawasaki has some great advice on how and why to use Amazon Author Central in his latest book, APE: Author, Publisher, Entrepreneur—How to Publish Your Book. We asked Guy what tips he has for getting the most out of Author Central:

Think of your Amazon Author Page as your online identity as an author. Here’s how to use Author Central to create a great Author Page:

Provide a high-quality profile photo – Your photo should depict you as someone who is likable, trustworthy, and competent. Your face should dominate the photo–don’t include your kids, spouse, car, or cat. The picture should be in-focus, without red-eye, and with a light source in front of you.

Ensure your biography is complete and up to date – This is where you need to prove to people that you have the street cred to write a book. Think of this as your elevator pitch as if you’re applying for a job.

Use all your weapons – This means investing the time to include your blogs and social-media accounts. That said, if you’re no longer blogging or using a social-media account, then don’t include them. The goal here is show that you’re an engaged and engaging person.

Cut to the chase – Let your writing and reviews do the talking. Don’t describe yourself or your writing as “innovative,” “inspiring,” and “irresistible.” Bragging makes you look clueless. Let the stars do the talking. ”

Here’s Guy’s Author Page (amazon.com/author/guykawasaki), updated with photos and links to his blog and tweets:

Author Pages are viewed by millions of readers each month. Managing your Author Page is easy. Simply log into Author Central, go to the Profile tab, and update your information. If you haven’t done so already, you can claim your own easy-to-remember Author Page web address to share on your blog and social networks.


The Author Central Team

What A Super Model Can Teach a Harvard MBA About Credit http://www.slideshare.net/larrychiang/what-a-super-model-can-teach-a-harvard-mba-about-credit

American Express’ Under-Promoted Credit Truths at Mercedes Benz Fashion Week (MBFW)” http://t.co/inxTmZAj

My Stanford Engineering video boils down 20,000 hours and moves you to the right on the entrepreneur bell curve

CEO of Duck9MIT University EIR (Entrepreneur in Residence)

Duck9 = “Deep Underground Credit Knowledge” 9
125 University Avenue/ 100
Palo Alto CA 94301
650-566-9696 (direct)
650-283-8008 (cell)

Editor of the BusinessWeek Channel “What They Don’t Teach at Business School”
CNN Video Channel: http://ireport.cnn.com/people/larrychiang

Read my last 10 tweets at http://www.Twitter.com/LarryChiang

Author, NY Times Bestseller

“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14

52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering

Emergency swings and cutting deals as an 9 year old

Duck9 is part of UCMS Inc.

More on #ENGR145’s SHIFTING right on the entrepreneur bell curve


Written by Larry Chiang

February 25, 2013 at 6:36 pm

Posted in Uncategorized

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