What They Dont Teach You At Stanford Business School

Stuff you can't learn in B-school: LARRY CHIANG

Cross the Chasm from the Right Using Lemonade Stands (aka Sequel Concepts). Pattern Replicate. Pattern Iterate. Risk Mitigate.

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By Larry Chiang

Be legendary by selling something that exists and then crossing the chasm from the right. (see the dotted line– that region you encroach into ONLY AFTER YOU SEE AN EXISTING PRODUCT. Your founder team starts a lemonade stand “sequel business that essentially sells what already exists. Later.

Later, you build something more and thus, you cross the chasm from the right.

It’s what they teach you in engineering school. “Cross the Chasm from the Right Using Lemonade Stands (aka Sequel Concepts). Pattern Replicate. Pattern Iterate. Risk Mitigate.”

It’s all in ENGR 145, Stanford University’s class on technology entrepreneurship.

ENGR145’s Anchor Concept: Lemonade and Gua Gua Guacamole

It moves you to the right on the entrepreneur bell curve

CEO of Duck9
Stanford University Entrepreneur in Residence, Emeritus

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Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” http://whattheydontteachyouatstanfordbusinessschool.com/blog CNN Video Channel: http://ireport.cnn.com/people/larrychiang

Read my last 10 tweets at http://www.Twitter.com/LarryChiang

Author, NY Times Bestseller
http://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller

“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14

http://www.fastcompany.com/embed/c0d4562ea2049

52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering

Emergency swings and cutting deals as an 9 year old

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Duck9 is part of UCMS Inc.
http://www.ucms.com
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Written by Larry Chiang

January 30, 2013 at 5:05 am

Posted in Uncategorized

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